The best tools in the world are worthless if they're
used improperly or not at all. This statement is as
true for a hammer as it is for a dealer's CRM
software. When it comes to tools designed for auto
dealership, underutilization (caused by a lack of
active management) wastes your money and your
time. Even worse, underutilization also wastes
your opportunities to maximize your sales and
your operating profit.
At Kain-Stauning Marketing Services we'll help
you manage the previously unmanageable; and
we'll ensure everyone on your team and ours is
focused on the right activities to drive your sales
and maximize your bottom line in both the short-
and long-term.
Online Reputation Management
Regardless of how your team performs on the sales floor or in the service bays, you
are being judged by online consumers who've never even set foot in your
dealership. Negative reviews written by angry customers, prospects and even your
competitors are populating sites like DealerRater, Edmunds, and Yelp; and these
same reviews are showing up on Google, Yahoo and anywhere else a prospective
customer might be looking online.
Through years of retail experience and countless trial and error, Kain-Stauning
has perfected an Online Reputation Management process that can be customized
to fit your marketplace and your needs. With Kain-Stauning you'll see your online
reputation begin to improve within weeks. Moreover, we'll give you the training
and oversight you need to always maintain a great reputation online.
Social Media Management
Twitter, Facebook and MySpace make up just a tiny fraction of the social media
sites on the web today... and list keeps growing. With most of the US adult online
population spending hours each month on social media sites, it's time your
dealership understood where this medium fits in your online marketing puzzle.
With Kain-Stauning you'll know what to do and when to do it with respect to social
media. Additionally, we'll show you which social media sites could be valuable to
your dealership and which sites are just shiny objects. We will take the mystery and
the guesswork out of your social media planning and execution.
Leads Management
If you're like 80% of the dealers today, you don't need more leads - you just need
better leads. Believe it or not, having too many leads is actually worse than
having too few; leading to lower closing percentages, fewer sales per person and
higher employee turnover.
As a Kain-Stauning client, we'll help you manage your current and future lead
acquisition activities to deliver only the best leads, and we'll ensure your lead
counts match your team's capacity and ability.
Marketing Vendor Management
From lead providers to SEO/SEM vendors, dealers are often at the mercy of their
suppliers. Often, this means dealers are at a distinct disadvantage that can cost
them thousands of dollars every month.
Kain-Stauning is uniquely qualified to assess and analyze your marketing spend.
Our goal is to match your needs with the best and most trustworthy vendor-partners
and to ensure those partners provide you with real value that drives your business.
Website Management
The automotive dealer's website is the single most important Internet marketing
and lead acquisition tool you employ. The dealer's website is not a billboard and
it's not a yellow pages ad. The dealer's website should be designed from the group
up for two primary purposes: 1) attracting online visitors; and 2) converting visitors
into sales leads.
With Kain-Stauning as your partner, you'll know exactly how your website is
performing relative to the best-in-class websites used by other dealers. From
search engine visibility and online specials to conversion design and lead
generating parasites, Kain-Stauning will help you manage everything about your
website that matters to your bottom line.
Management
A little or a lot...
At Kain-Stauning, we can teach you to
manage everything about your online
presence; we can assist you in managing
it; or we can manage it all for you -- it
simply comes down to your needs and
abilities.
When it comes to managing your
processes, your marketing vendors, your
leads or your online reputation we know
that there is no "one size fits all." That's
why we customize our approach to
provide you with the precise level of
service you need... Whether that means
you need us a little or a lot.
Call us:
(866) 546-3428
Kain-Stauning Marketing Services
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